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Seafield Holiday Park

Increasing website traffic and revenue with bespoke website design & SEO

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

  1. hello
  2. hi
  3. there
  • hello
  • hi
  • there
How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Having relied on a dated design for many years the team were ready to create a new look and feel for their website with the goal of increasing their monthly bookings online.

We spent several weeks with the team understanding their goals and vision. Focusing on the messaging that “Seafield Holiday Park is a traditional family run business” and is different to most chain holiday parks. 

Inspired by websites like Air BNB we set out to create a style that was friendly for holiday makers of all ages whilst making the site look minimal, modern and trendy. Holiday makers were so impressed with the new professional looking website that they rang up the park asking if it was still the same holiday park. A clear and amusing, success.

Concerned with the target audience age(60 +) our design team made sure that we used slightly larger font sizes than normal to help those with weathered eyesight. Creating a stress less experience rather than causing frustration from squinting at tiny  fonts.

Customers could clearly understand which properties were suited for dogs, large families or individual couples. A great addition to the site, which is heavily used, was the “things to do” section. A collection of local amenities to Seafield that greatly improved their SEO. 

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